Unfortunately, SEGA's debts (incurred in the previous dreadful generation) became too great for them to sustain the system. SEGA re-entered the console wars with a fresh new approach, a new console and the most original and intuitive games ever created as well as the first Internet-enabled console. The Dreamcast was to be everything the Saturn was not and would leave the existing Playstation and N64 standing in every department. All this was known at the start but SEGA was dead-serious about this venture. $500 million was allocated to the designing, creating and marketing the console.Īny mistakes would have dire consequences for the company as a whole. The Saturn had pushed SEGA way into the red.
SEGA by this time had lost vast amounts of money. After success in Japan only with the Saturn and its near zero impact in the Western markets, SEGA armed with a new team of chief executives decide on a final attempt making their name reside in the notoriously difficult hardware market of console gaming.
